+ About Us
DDC Enterprise Limited (NYSE: DDC) is spearheading the corporate Bitcoin treasury revolution while maintaining its foundation as a leading global Asian food platform. We have strategically positioned Bitcoin as a core reserve asset, executing an aggressive accumulation strategy. While continuing to grow our portfolio of culinary brands – including DayDayCook, Nona Lim, and Yai's Thai – DDC is now at the vanguard of public companies integrating Bitcoin into their financial architecture.
+ Innovation Timeline
Innovation has always been core to who we are—from pioneering digital food content to becoming a NYSE-listed company, and now leading the way in corporate Bitcoin adoption. Our timeline reflects a decade of bold moves that continue to shape the future of food and finance.
+ The Content Creator Era
- Founded as a digital-first platform sharing Asian recipes, cooking tutorials, and cultural storytelling
- Engaged early audiences via social media, video, and hands-on cooking workshops
- Built a thriving food community with over 60M active viewers across Hong Kong and China
+ From Content to Commerce
- Launched our first physical product lines: ready-to-eat meals, meal kits, and pantry staples
- Converted digital reach into e-commerce success, serving 24.5M+ paid customers online
- Scaled retail distribution across North America through strategic brand partnerships
+ IPO & Global Scaling
- Listed on NYSE American (Ticker: DDC), marking a milestone as a publicly traded, innovation-driven Asian food company
- Acquired leading U.S.-based Asian food brands: Omsom, Yai’s Thai, and Nona Lim
- Expanded retail footprint to major U.S. retailers including Whole Foods, Sprouts, FreshDirect, Target, Kroger, and Albertsons
+ Our Bitcoin Foundation Year
- Released the DDC BTC Manifesto
- Reached 368 BTC in treasury holdings by July
- Closed $528M in strategic financing
- Formed partnerships with Gemini, HexTrust, BitGo, HashKey
- Realized 727% BTC yield since launch
+ 2026 and Beyond
- Our ambition is to become one of the top three public companies in the world by BTC holdings. We are focused on disciplined accumulation, governance excellence, and integrating Bitcoin into the heart of our treasury and customer-facing products. DDC is not simply holding BTC — we're building an enduring enterprise on top of it.
+ The Content Creator Era
- Founded as a digital-first platform sharing Asian recipes, cooking tutorials, and cultural storytelling
- Engaged early audiences via social media, video, and hands-on cooking workshops
- Built a thriving food community with over 60M active viewers across Hong Kong and China
+ From Content to Commerce
- Launched our first physical product lines: ready-to-eat meals, meal kits, and pantry staples
- Converted digital reach into e-commerce success, serving 24.5M+ paid customers online
- Scaled retail distribution across North America through strategic brand partnerships
+ IPO & Global Scaling
- Listed on NYSE American (Ticker: DDC), marking a milestone as a publicly traded, innovation-driven Asian food company
- Acquired leading U.S.-based Asian food brands: Omsom, Yai’s Thai, and Nona Lim
- Expanded retail footprint to major U.S. retailers including Whole Foods, Sprouts, FreshDirect, Target, Kroger, and Albertsons
+ Our Bitcoin Foundation Year
- Released the DDC BTC Manifesto
- Reached 368 BTC in treasury holdings by July
- Closed $528M in strategic financing
- Formed partnerships with Gemini, HexTrust, BitGo, HashKey
- Realized 727% BTC yield since launch
+ 2026 and Beyond
- Our ambition is to become one of the top three public companies in the world by BTC holdings. We are focused on disciplined accumulation, governance excellence, and integrating Bitcoin into the heart of our treasury and customer-facing products. DDC is not simply holding BTC — we're building an enduring enterprise on top of it.
+ What Guide Us
+ Our Purpose
To create lasting value through bold ideas, authentic products, and financial strategies that prioritize transparency, security, and community alignment. Through our Bitcoin treasury strategy, we aim to inspire a new generation of public companies toward clarity and sovereignty in how value is stored and grown.
+ Our Vision
To become the world’s most forward-thinking Bitcoin-native public company — integrating BTC into our treasury, our products, and our customer experiences. We aim to set the gold standard in corporate strategy and become a global top Bitcoin-holding company.
+ Our Belief
Fiat is fragile. Bitcoin is the most powerful asset to secure long-term value.
We believe great companies can lead societal change—through culture, capital, and conviction.
+ Our Value
Pioneering Spirit: We challenge conventions and move boldly with clarity of belief.
Transparency by Default: In both products and capital.
Disciplined Execution: We act with precision, stewardship, and long-term focus.
Educate to Empower: From food education to corporate treasury, we use our platform to share knowledge and empower.
Community Over Everything: We build with our users, not just for them.
+ Meet Our People
Our leadership brings together expertise across food, finance, and frontier technology. From our executive team and board to our Bitcoin Visionary Council and Influence Collective, these are the people guiding DDC's bold transformation—from culinary innovation to becoming a global Bitcoin treasury leader.
George Lai
Independent Director
- CFO and Board Member, The9 Limited (NASDAQ: NCTY)
- Oversees The9’s Bitcoin mining and digital asset finance strategy
- Independent Director & Compensation Committee Chair at Qingdao Port International (SEHK: 06198)
- Former Senior Auditor at Deloitte Touche Tohmatsu (2000 onwards)
- BBA in Professional Accountancy, Chinese University of Hong Kong
- Holds AICPA, FCCA, and HKICPA qualifications
Matthew Gene Mouw
Independent Director
- 30+ years global food and beverage leadership experience
- Former Regional President, Asia/Africa/Australia at Barilla SpA
- Former GM China for Danone SA
- Operated in both developed (Japan, Korea, Australia) and emerging (China, Turkey, Russia) markets
- Expertise in brand expansion, operations, and market entry strategy
Norma Chu
Founder, Chairwoman & CEO
- Founder, Chairwomen & CEO of DDC since 2012
- Former Head of Equities Research at HSBC Private Bank
- Ex-Board Member of YPO North Asia Regional and Hong Kong Shanghai Youth Association
- Harvard Business School Alumni GMP 35
Kyu Ho
Chief of Staff
- Co-founder & Managing Partner at Initial Ventures, a crypto venture fund, with over 20 years experience in fund management and digital asset investments
- Former Managing Director at C$715B AUM Canada Pension Plan Investment Board, who led the Thematic Investing program in Asia focused on disruptive tech including blockchain
- Founder and CIO of Wuzhu Asia Partners, an investment fund focused on contrarian strategies
Ethan Yong Kang Yu
Principal Financial and Accounting Officer
- Principal Financial and Accounting Officer at DDC since Nov 2024; joined DDC since 2020
- Leads financial operations and capital raising efforts, including Bitcoin treasury execution
- Former auditor at BakerTilly International, advising clients through successful IPOs (2018–2020)
- Deep audit and corporate finance experience across growth-stage companies
Norma Chu
Founder, Chairwoman & CEO
- Founder, Chairwomen & CEO of DDC since 2012
- Former Head of Equities Research at HSBC Private Bank
- Ex-Board Member of YPO North Asia Regional and Hong Kong Shanghai Youth Association
- Harvard Business School Alumni GMP 35
+ Message from our founder
Norma Chu - Founder and Chief Executive Officer
I didn’t come from the crypto world.
I’m not a trader nor technologist. I didn’t get into Bitcoin in 2013. I’ve never minted a single coin.
I’m an operator. A female founder. A food lover.
Someone who built a company from the ground up—through the pandemic, through uncertainty, through real-world challenges.
When I first heard about Bitcoin, I was skeptical. But I did what I’ve always done: I dug in, asked questions, looked at the data, and followed the evidence.
And what I found was a deeply resilient system designed to protect against the very risks that keep corporate leaders up at night.
Now, I want to be a bridge for other outsiders like me—especially non-crypto business leaders—to explore this path with confidence and clarity.
+ Our Brands
We build, acquire, and scale purpose-driven food brands that reflect our roots in Asian cuisine and our vision for the modern, health-conscious consumer. From authentic flavors to clean labels, each brand in our portfolio is crafted to meet evolving global tastes.
DayDayCook
Signature products that include Ready-to-Heat (RTH), Ready-to-Cook (RTC), and Plant-Based Meat.
Omsom
Started by two first-gen Vietnamese sisters, Omsom crafts damn delicious sauces + saucy noodles with iconic Asian chefs.
Nona Lim
San Francisco-based producer of fresh, better-for-you noodles, broths and stir-fry kits.
Yai's Thai
Authentic American Thai-based pantry staples such as curries and stir-fry sauces
MENG WEI
Premier Chinese food of Chongqing-inspired product of self-heating hot pot, rice, and instant food.
YUJIA WENG
Based in coastal city of Quanzhou, Fujian, renowned in China for its delectable seafood offerings.
+ See Us in Action
Catch DDC Enterprise at global forums, innovation summits, and food-tech showcases. Our upcoming events spotlight where vision meets action — because we're not just building the future, we're talking about it.